Generic research: website research

None of my documentaries were accompanied by online media websites so I analysed this website for the popular netflix documentary; Blackfish.  Its about the inhumanity of sea world and how they treat and capture their whales.  I was specifically identirfying the cross platform convergence and how they have created brand identity.


1)

 The first thing you see as you open the website is this page which instantly creates a sense of brand identity because this is the thumb nail picure for the netflix documentary. We get the sense that this is the logo. There is lots of dark space in the picture that gives it an earie sense and immitates the dark tone of the documentary. 

2)

When you enter the website this similar "Blackfish" logo in the same font with the shadows either side of the word. It is at the top left hand of the screen to further anchor the brand identitiy. 

3)

The web page has links to its social media platforms which is a cross media convergent. However, They have been altered and are black rather than their usual colour. This is further anchoring the brand identity and creating consistencey. The website is heavily dominated by the colour black and this is a artistic touch to further that. 

4)

The website features a gallery section that are extra shots that dont feature in the film which gives the person visiting the wesite an added gain from those who dont

5)

these are all the areas you can visit in the website