Generic research Website research 2

I discovered a documentary that fit in with the subject of my documentary, puppets. Its called "Being Elmo" and its the life story of the puppeteer Kevin clash who is famous for his role as elmo in seseme street. Luckily this dcumentary also had a website to accompany it. This documentary was found on netflix

With consideration of the language used, I observed that the website features alot of things that create a strong sense of brand identity.

From the opening page we get a huge sense of brand identity. The outer boarder is red which both is the colour of elmo, kevins most well know character, but having watched the film, i know that kevin belives elmo symbolises the "love in everyone" the red of the boarder conveys this idea and gives it a very welcoming and loving sense about it. The grey behind the text creates a strong sense of brand identity because the Netflix thumbnail picture has that colour predominantly featuring in it.

The review section on the website creates a very positive representation of the documentary and features lots of positive language to describe it such as "Marvelous" "Extraordinary" and "touching"

In the same way as black fish documentary, Being Elmo has a photo section that gives some images that dont feature in the main video which give the watchers of the official video someting extra for discovering the website. It also has pictures that do feature in the documentary so the watchers of the documentary will recognise those moments in the film and feel remenicent.

Finally the website creates digital convergence via the use these social media links on the fore front of the websites home page.