Production shots of the editing process

 

BBC Brand Research

To create an accurate representation of a BBC brand product for my website, looked at the BBC iplayer website to collate an idea of the brand identity and digital convergence. 

Colours 

BBC Iplayer is dominated by colours such as pink, black, and various shades of dark grey and navy blue. This is something I used in my website to create a strong feeling of BBC brand identity. 

Layout 

The layout of the BBC Iplayer streaming sites background design is very linear and created by lots of boxes of colour  which create the sense of brand identity via the use of BBC colours. 

Features

They use both the BBC logo in the top left hand corner and the Iplayer logo directly below. I will use the BBC logo and the BBC three logo and also my own designed "Teen Interest"

Website link

Website link

FINAL LOGO DESIGN

 

Logo Development

My first logo was good but I thought the I with the T in the dot of the I was not prominent enough and could stand out more. I decided to make a few varitations the same logo to decide 

I developed the logo by elongating the line of the I to fill the "teen interest" text and making the T in the dot of the I bolder and larger. However, this design still didn't look perfect. I thought the circle and the rectangle looked too separate and the idea of having the teen interest initials was slightly misleading. 

I decided to tone down the abstract nature of the previous logo attempt by resorting back to the small rectangle for the I. However, I removed the circle of the dot of the I and just left the T. 

After much development, I regressed back to the overall original design with some subtle changes such as making the initials in a bolder font. I decided the circle with the T within had a level of BBC brand identity as it resembles logos such as BBC Radio 1 and other BBC media products 

I decided to further the sense of BBC brand identity by incorporating the classic pink colour which is used frequently on the BBC's streaming service; Iplayer. This was my final design which i decided to use in my NEA

Here it is on my website 

Brief Research: BBC three

BBC REMIT 

The BBC's remit for all its products is to "Inform, educate and entertain". To Conform to this idea, I am basing my Documentary on a subject that is rarely portrayed in the media so will be very innovative to the BBC's audience. Furthermore, as it is something that is rarely visited in the media so it will be new information to the majority of the audience so I will also be informing. 

BBC THREE REMIT

The remit of BBC Three is to "Bring innovative UK content featuring new UK talent to younger audiences of 16 to 34-year-olds" I have explored this idea by setting my documentary as an instalment of a documentary series based on young teenagers who have an interesting or obscure hobby or talent. The way the subject matters of each documentary are the target audience will give the documentary a level of relatability to the documentary 

 

Blog progress 3

https://vimeo.com/474589844