Wednesday, December 16, 2020

BBC Brand Research


To create an accurate representation of a BBC brand product for my website, looked at the BBC iplayer website to collate an idea of the brand identity and digital convergence. 

Colours 

BBC Iplayer is dominated by colours such as pink, black, and various shades of dark grey and navy blue. This is something I used in my website to create a strong feeling of BBC brand identity. 


Layout 

The layout of the BBC Iplayer streaming sites background design is very linear and created by lots of boxes of colour  which create the sense of brand identity via the use of BBC colours. 


Features

They use both the BBC logo in the top left hand corner and the Iplayer logo directly below. I will use the BBC logo and the BBC three logo and also my own designed "Teen Interest"





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